Today I learned the Duracell Bunny was originally trademarked for use in the US and other countries. Duracell failed to renew its US trademark of the bunny and as a result, lost it. Energizer, seeing an opportunity, trademarked a new bunny for its use. SOURCE Learned this from a guy that has worked on the energizer campaign for a long time.

Today I learned the Duracell Bunny was originally trademarked for use in the US and other countries. Duracell failed to renew its US trademark of the bunny and as a result, lost it. Energizer, seeing an opportunity, trademarked a new bunny for its use.

SOURCE


Learned this from a guy that has worked on the energizer campaign for a long time.

Posted 7 months ago with 119 notes
Tags: TIL  Energizer  
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  1. seanmobrien posted this